In this video, David Autissier shares his vision of a change strategy by answering two questions:
- What is a change strategy?
- What are the main steps in a change process?
- What can we expect from managers as change-makers ?
To manage change, make it sustainable, and encourage the main beneficiaries to implement it, it is important to define a strategy, tools, methods and vectors for change. This process consists of three major steps: understanding the environment, identifying the change levers (communication, training, coaching, etc.), and, finally, a steering phase to measure the change.
About the speaker
David Autissier is head of the Essec Chair for change and Lecturer at the IAE Gustave Eiffel at Paris-Est Créteil University. His work is mainly concerned with management, information systems and change management.